Afisha Shanghai —
the largest online guide
to events in China
>180 000
Monthly reach (TG + IG)
6 000+
Instagram followers
@shanghai_review
6 300+
Telegram subscribers
"Afisha Shanghai"
about us
The Afisha Shanghai project (also known as Shanghai Review) was born in November 2024 out of a genuine love for the city and the lack of structured, high-quality information in Russian and English about events taking place in the Most Beautiful City on Earth
our close-knit team
The project brings together five co-founders and editors living in Shanghai.
Olga Efremova
Co-founder, content creator, visual stylist
Hidden gallery expert
Anastasia Kennedy
Co-founder, content creator
Theater enthusiast and restaurant critic
Vasily Svistunov
Co-founder, editor, and writer
CFO
Valerii Efremov
Advertising expert
Yulia Ilyina
Editor, theater enthusiast, and expert on musicals and Chinese theater
We are a Russian- and English-language online guide to events in China (with a focus on Shanghai):

From underground art and major sporting matches to theater premieres and pop-up dinners
Mission and Niche
Value for Commercial Partners
We bring in a high-quality, solvent audience that is actively looking for "where to go"

These are not passive scrollers: our subscribers use the project's resources to plan their leisure time
Telegram «Afisha Shanghai»
Average post reach over 24 hours: ~1,600 views
Our readership spans multiple languages: Russian (~77%), English (~22%), Chinese, Spanish, French, Italian, Ukrainian
Activity: ~60–70 posts over 30 days, high engagement (thematic posts gather 100+ reactions)
Russian-language account: https://t.me/afisha_shanghai

Subscriptions as of 27.07.2026: 6,300+
Instagram «Shanghai_review»
Average reach: ~2,500 – 5,000 views per post/reel
Activity: ~30 posts over 30 days, high engagemen

Opportunity to run an advertising campaign
English-language account: @shanghai_review

Subscriptions as of 27.07.2026: 5 600+

Views over the last 30 days: 380,000+
Accounts reached: 147,000+
Хiaohongshu «Shanghai Review»
Average post reach over 24 hours: ~360 views

Activity: ~15 posts over 30 days, engagement rate of 12.5%

English-language account: @shanghai_review

Subscriptions as of 27.07.2026: 1 150+
Food Shanghai: Exclusive gastro-channel — subscription access
We personally vet every spot: we try it, shoot it, and give you the honest word on what to order — and what to skip

For partners — direct access to a paying audience that trusts our taste

Followers come for recommendations, not ads — the perfect environment to land on the radar of real foodies
Food Shanghai | Shanghai Food
A free version of our exclusive gastro-channel
This is where a curated selection of spots ends up — from cozy eateries to Michelin-starred restaurants.
Personal recommendations and honest reviews from the creators of @afisha_shanghai
1 263 subscribers
Telegram channels for other cities
"Afisha Beijing"
"Afisha Guangzhou"
"Afisha Hangzhou"
"Afisha Hainan"
1500+ subscribers
Age: 25–44 (over 85% of the entire audience)

Gender: balanced, with a slight skew toward women (typical for the events & lifestyle vertical)

Geography: Shanghai (core), Beijing, Guangzhou, Hangzhou, Hainan

Interests: art, gastronomy, theater, sports, networking, travel

Spending power: high and above average

Managers at international companies, entrepreneurs, skilled professionals, premium travelers, students
AUDIENCE PROFILE
Event
announcement in the "Afisha Shanghai"
350 RMB
A detailed post about the event, dates, and a direct link to tickets/registration
Event announcement on Instagram "shanghai_review"
350 RMB
Detailed post about the event, dates, and a direct link to tickets/registration
On request
Ticket giveaway
Run on Telegram and Instagram Stories to boost reach and bring new followers to the partner
+100 RMB
In addition to the post
Pinned post
For 3 days (Telegram) — boosts post reach by 30–50% by keeping it at the top of the feed
PARTNERSHIP FORMATS
Post-event recap
Photo and video recap of the event
On request
Integration in a food channel
A dedicated restaurant or special menu recommendation for our most loyal, high-spending audience
On request
Discounts available for package placements (Telegram + Instagram / channels across multiple cities)!
examples of COOPERATION
We have been active since November 2024 and are ready to share specific case studies upon request. Examples of the formats we offer include:

Partner: [name of gallery / club / restaurant]
Objective: announcing an exhibition opening and selling tickets to the vernissage
Result: following the Telegram post, all tickets sold out within two days / the post generated 15 additional reservations for the restaurant on a quiet weekday
TERMS OF COOPERATION
· Turnaround time: post ready within 1–2 days of brief approval
· Revisions: up to 2 rounds included
· Publication time: to be agreed upon (typically evening prime time or tied to a specific event)
· Reporting: screenshot of the post plus reach and engagement statistics provided
· Prohibited categories: politics, pornography, illegal content, crypto scams
· Barter: possible (tickets, services, events) — discussed on a case-by-case basis
· Payment: 100% prepayment (unless otherwise agreed for long-term partners)

Payment accepted in Chinese Yuan (WeChat Pay, Alipay), Russian Rubles (bank transfer), and Kazakhstani Tenge.
Сontact Information
OlgaE8
WeChat:
@voefremova
Telegram:

@Valerii_4991

For all inquiries, please contact: